As a business leader, it’s likely that you’ve heard of the need for perfecting your 30-second elevator speech. And while there are scenarios where that’s all you need — dinner parties, networking events, when you’re literally riding in an elevator with someone chatty — you know there’s so much more to your organization than what you cover in those 30 seconds.
It’s the same when creating marketing videos for your business, nonprofit or foundation. At Denver Film & Digital, we will happily produce a one- or two-minute centerpiece video giving your audience the basics on your organization. But what’s even more powerful is when we can take the time to produce multiple videos that cover each aspect of your organization and what it does, helping you to connect with your audience stronger and more clearly.
Not only does this allow you to get into the details with viewers without forcing them to “sit through a long film” about your organization while you hope they care enough to make it to the end, but it gives you control to share details about specific facets of your business on your terms.
When you break down the various parts of your organization across multiple videos, you:
have flexibility in what you want to share on social media, allowing you to pair a video with a written post covering something specific instead of a general message about your organization.
- can have multiple videos on your website, using each video to supplement relevant copy on a particular page.
- may have ready-made videos for when you want to create online video ads
- have videos prepared when you want to share a specific topic with a prospective client, donor or investor.
- can cover more virtual space online with multiple videos while increasing the chance that you’ll pique someone’s interest. After all — while one specific part of your business may interest someone, it might not be prominent in your centerpiece video and they might pass you by. That’s not good!
When our clients opt for multiple videos to show different parts of their business, some opt to use testimonial snippets while others have their experts explain specific topics.
For The Paisley Project, a Denver-based nonprofit that supports widows, we did one centerpiece video that explained why the organization was created. From the initial half-day shoot, we had enough material to go into more depth about individual programs and specific topics including coaching, a book club and retreats. Each of these videos shares more about The Paisley Project, and helps viewers and potential clients connect to the organization and the women it helps. One video even addresses the reluctance a widow may have for joining Paisley, and we hear from women who overcame their reluctance and how they benefitted from doing so.
Whether your organization’s services or products are simple or complex, there are always benefits to going into more depth with multiple videos.
To discuss your organization’s options for marketing videos, contact Denver Film & Digital today at 303-274-9319 or firstname.lastname@example.org.