It’s an exciting time for DFD and our clients. Not only do we have a spiffy new full-length green screen (link to green screen post) that can take our video subjects anywhere, but we also have a newly minted, cutting edge 4K camera, a Canon XC15.
Known as Ultra High Definition, the 4K camera has a significantly higher resolution (Filmora.wondershare.com) than the standard 1080p, or High Definition, cameras, and that means greater detail and efficiency in video production.
The nitty gritty is that it’s a resolution of 3840 x 2160 pixels compared to 1920 x 1080 pixels, meaning the 4K contains almost four times as many pixels at a 16:9 aspect ratio as a 1080p does. If you’re asking what a pixel is or what it means for your screen, TechRadar breaks it down:
Think of your TV like a grid, with rows and columns. A full HD 1080p image is 1080 rows high and 1920 columns wide. A 4K image approximately doubles the numbers in both directions, yielding approximately four times as many pixels total. To put it another way, you could fit every pixel from your 1080p set onto one quarter of a 4K screen.
So what does this mean for you with Denver Film & Digital? Great things for quality and efficiency!
Because there is so much detail packed in to each 4K shot, it means we can zoom in on a shot and retain fantastic detail that we couldn’t with a 1080p camera. This is especially valuable in video shoots that use a teleprompter.
Before, to get both medium and close-up shots, we’d need to shoot the script twice, because the teleprompter is right in front of the camera lens, but you can’t look at two cameras at once. The super-high resolution of the 4K camera allows us to shoot a medium shot and zoom in during the edit process to get the close-up shot, without sacrificing detail.
Because it’s all done in one continuous shot instead of two, there’s no concern for interruption in the inflections of you’re speaking, so everything looks and sounds natural. All signs point to 4K being here to stay too, so producing footage in 4K is a smart move to future-proof your videos.
For video production with the newest cutting edge technology and tools, contact Denver Film & Digital at email@example.com or 303-274-9319.