If someone finds your website, they’re ready to hire you, right? Wrong! In fact, 96 percent of visitors to your site aren’t ready to buy. That’s not to say that they won’t ever be interested; you just have to help them get there. Assuming you already have a great website design in place that’s kept them on your site past the initial 6 seconds you have to grab their attention, you need to nurture that lead from the get-go. A great way to do that is to anticipate questions they have and address them right away with video.
Take for example speaker and business coach Sarah Krivel of Kleriti Business Solutions. When she rebranded her company in late 2017, Sarah worked with a Web designer to address the most common pain points she hears when people consider hiring Kleriti. They considered the frequently asked questions and the should-ask questions, and decided the best way to address them was via a series of videos.
The idea was to focus on each of these key questions in individual, brief videos that could be sprinkled throughout the site. In these 10 videos, which we shot over a few hours, Sarah speaks directly to her target audience. So before she ever speaks with a prospect, Sarah has addressed some of the most commonly asked questions she gets.
Here’s why that’s beneficial.
Thanks to the videos, a potential client already knows what to expect when they work with Kleriti. This means they’ve already been able to identify whether they and Sarah’s team are a good match — before a phone call or meeting ever happens. So when someone contacts Sarah for the first time, there’s a better chance that they’re a qualified lead. You can imagine that a business coach is all about efficiency, and taking these steps to qualify a potential client before you even speak to each other certainly helps improve your company’s efficiency.
The FAQ videos we produced for Sarah are great tools for more than Kleriti’s website too. They can be used to do the following:
Help explain the business during presentations. Now Sarah can present short, polished videos that outline the basics of her business, on the spot.
Strategically drive engagement and reach on social media platforms. When Sarah posted the first video on LinkedIn, it got nearly 1,400 views — about 30 times what a typical post of hers had gotten at that point. And the video engaged those viewers too, as she got several comments and likes on it. She continues to include the videos in her social media marketing plan for Facebook and LinkedIn.
Increase exposure thanks to Google and YouTube. YouTube is the No. 2 most popular search engine right behind — you guessed it — Google. So another great way for Sarah to increase Kleriti’s exposure was to upload the videos to YouTube. In addition to the videos popping up when someone searches related topics directly in YouTube, these videos may appear in the search results when someone looks up the topics in Google too. An added bonus is that the videos directly uploaded to Kleriti’s site help the site’s SEO ranking, so that’s even more Google love for Kleriti.
Sarah is a business coach whose expertise we trust, so if you’re interested in following her lead (taking a cue from a business coach is usually a good idea, right?!) and creating a FAQ video series to help nurture leads on your website and more, contact Denver Film & Digital today at 303-274-9319 or mailto:ssealy@DenverFilmDigital.com.